love this! m.

They say that every idea starts on a sheet of paper. For this TV, CINEMA and WEB campaign for Scribe, we were asked to build a complete city out of notebook sheets. To achieve this, we had to incorporate new technologies; which had us locked in our studio for almost a month. It was a great challenge and a lot of fun. After a lot of hard work, we are quite proud to see the initial sketches come alive. In this video you can see the comparison from set to screen.

The agency: BBDO México
Producer Company: Lemon Films

GP Practice by LensºAss Architecten