terrific design, context and implementation. m.
commissioned by outdoor equipment specialists the north face for nightray fest in vedron, france, nocte created ‘ascent’ — an interactive light installation that draws on nature for its form, blurring and highlighting its surroundings through varied luminosity. with smooth lines and soft light, the sculpture creates a relationship between humans and the natural landscape. intimately connecting to its site, ‘ascent’ reinterpreted its mountain backdrop and stood as a visual focus of the event. in collaboration with marketing agency octagon, nocte was able to connect with visitors using social media hashtags to interact with and influence the behavior of the geometric visual.